Public health researchers at the University of Otago, Wellington say New Zealand is lagging well behind other developed countries in the promotion of healthy eating to children through the media and advertising.
Their recently published study shows that at a time when over 200,000 children in New Zealand (30%), are either obese or over-weight, and we are facing rapidly increasing rates of diabetes, the lack of direction regarding unhealthy food advertising is alarming. There are 1.1 million children and young people in New Zealand potentially exposed to this advertising on a daily basis.